Once Upon a Reader:
Books Are Magic!

The Time Warner Cable Media Sales successful feel-good campaign brings together talent from across the Time Warner family including Turner Networks, Warner Bros., HBO and Jazz at Lincoln Center.

The campaign consists of a series of 30-second sponsorable PSAs featuring prominent TV & film personalities from the Time Warner family as they share favorite books and what reading means to them. The commercials include a call to action encouraging viewers to donate a book online via FirstBook.org/timewarnercable to share the gift of reading.

Ask your Time Warner Cable Media Sales representative how you can associate your business with this campaign.
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Keri Russell
Freddie Highmore
Bryant Gumbel
Bob Costas

Blake
John Lehr
Erica Hill
Kyra Phillips
  • Additional PSAs:
  • Jimmie Johnson (NASCAR driver)
  • Larry King (CNN)
  • Wolf Blitzer (CNN)
  • Bloo (animated character from Cartoon Network)
  • Soledad O'Brien (CNN)
  • Nancy Grace (Headline News)
  • Wynton Marsalis (Jazz at Lincoln Center)
  • Robin Meade (Headline News)
  • Catherine Crier (Court TV)
  • Ashleigh Banfield (Court TV)
  • Wilmer Valderrama (Warner Bros. "Unaccompanied Minors")
  • Wilmer Valderrama - in Spanish
  • Emma Roberts (Warner Bros. "Nancy Drew")




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