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MTV Dual Feed
MTV

:: Markets (43 DMAs)
:: Programming
:: Website
:: 2008 CAB Profile (PDF)

What's happening and what's next in music and popular culture? Young adults turn to MTV to get the answers. From fashion, lifestyle and sports to attitudes, politics and trends, only MTV offers what's consistently fresh, honest and groundbreaking. The driving force behind MTV is its deep bond with young adult audiences. They talk. We listen. Music is relevant to every young adult's life. To ignore this passion is to ignore who they are. For over two decades, MTV has been there for young adults. MTV is their source, confidante, sounding board, partner and much more.

IN THE NEWS
MTV To Host Spring Break 2010 From Acapulco (MultiChannel News)
Friday, February 5, 2010
MTV suggests that viewers brush up on their Spanish as the network will host its "Spring Break 2010" programming from the Playa Suites Hotel in Acapulco Bay, Mexico.

MTV Gets 'Hard,' Goes 'Ape' (Mediaweek)
Wednesday, February 3, 2010
Punxsutawney Phil may have called for six more weeks of winter, but MTV’s already thinking of where it’s heading for spring break.

:: More Cable TV News

MTV Program Highlights

America's Best Dance Crew
- updated 2/05/10
Thursday at 10:00 PM ET/PT, 9:00 PM CT

Taking The Stage
- updated 2/05/10
Thursday at 11:00 PM ET/PT, 10:00 PM CT

If You Really Knew Me
- updated 2/05/10
Coming in Q4 2010

America's Best Dance Crew (Special Timeperiod)
- updated 2/05/10
Thursday, February 18 at 10:00 PM ET/PT, 9:00 PM CT

Taking the Stage (Special Timeperiod)
- updated 2/05/10
Thursday, February 18 at 11:30 PM ET/PT, 10:30 PM CT

:: Program Highlights

* Programming information is for planning purposes ONLY and subject to change without notice.


MTV Target Demographics

Target Demographics based on CAB 2008 Cable Network Profiles.
Cabletelevision Advertising Bureau


Tools


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News

African-Americans Major Influence in Tech, Media and Buying Power (MediaPost)
February 8, 2010

A New Rx for FX (MultiChannel News)
February 8, 2010

Henry Winkler joins USA's "Royal Pains" (Reuters via Yahoo! News)
February 8, 2010

CNN to Guarantee 'Away' Audience (Mediaweek)
February 7, 2010

:: More News

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